Click to visit these Elite Music Brand websites: Michael Kelly I Traben I About Elite I Contact Elite I Meet The Elite Team ©2005, Elite Music Brands. A Division of Hanser Holdings Int. |
About Elite Music Brands Elite Music Brands was founded in 1999 (originally called Mailbox Music). From the beginning the company was focused on developing unique brands each designed to met a specific unmet market need. The goal was never to build the biggest company or tackle the largest markets; instead it was a customer-driven pursuit of market needs. For this reason Elite Music Brands remains focused on niche markets. The other foundation brand for Elite Music Brands was the Michael Kelly Guitar (www.MichaelKellyGuitars.com) line. Started in 2000 this line implemented a strategy very different from most guitar brands. Michael Kelly did not focus on the large guitar market segments like electric guitar and acoustic guitar, but instead took dead aim at two forgotten market segments; mandolins and acoustic basses. All of the major brands offered these instruments, but always as an afterthought. MK set out to listen to the market place and create a line that exceeded currently available products. Today Michael Kelly is one of the top selling brands of F-style mandolins and acoustic basses. Michael Kelly has also selected other market niches within the acoustic guitar market and resonator areas to further expand. The Traben Bass Company (www.Trabenbasses.com) is Elite's boldest brand and could end up as its largest. This totally unique line of bass guitars features unique artistic bridges and a long list of highly regarded features. The line includes multiple models in various price ranges. As with all Elite lines the brand is taking a very focused and customer driven approach. Traben is committed to offering basses that look and sound distinctive! Elite Music Brands plan to continue to scour the musical instrument industry looking for unmet needs. Through innovation, acquisition and partnerships we are committed to continuing to be a unique and valuable source to the industry. |
